Amazon will shutter its ad-serving business in the fourth quarter of 2024, the company announced Tuesday. The delay is intended to give brands and agencies extra time to transition business to another ...
This past week, Adthos introduced what it calls “the only free ad-serving technology built specifically for radio.” Athos Ad-Server is an ad sales application that replaces playout of ads by an ...
The Tag Barnakle malvertising group is hacking into Revive ad servers to inject and deliver malicious advertisements on unwary visitors. Most online publishers use hosted ad server platforms such as ...
Publisher ad ops teams often must wrangle campaign data from multiple different ad servers to get the maximum ad revenue yield. The pub tech SaaS startup Swivel wants to make that process much less ...
Adthos has introduced what it calls “the only free ad-serving technology built specifically for radio.” Adthos Ad-Server is an ad sales application that replaces playout of ads by an existing ...
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Lionsgate is ready for its ad tech close-up. The film and TV studio has chosen Comcast’s FreeWheel as its exclusive ad server to help manage and sell the growing volume of ad inventory Lionsgate ...
Disney‘s prowess as an entertainment powerhouse is undisputed. Aaron LaBerge, chief technology officer of the Disney Media & Entertainment Distribution (DMED) division, argues that the company also ...
The global viewability rate for digital ads is set at approximately 73.6%, which means that about 26.4% of ads were not in view. To make their advertisements more viewable, businesses need efficient ...
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