Every so often, a discussion erupts through email that makes me really happy about my job. I have the privilege of working with, interviewing, and connecting with some really smart people. Recently, I ...

The main purpose of advertising is to inform potential customers about a product's features or benefits and to encourage customers to purchase the product. However, some advertising methods, ...

An advertising strategy can be defined as a blueprint to help sell a given product to consumers. There are almost as many different advertising strategies are there are products to advertise, and each ...

Still using Microsoft Excel to manage and communicate your omnichannel marketing plan? Then you’re probably feeling the familiar frustration of constantly having to communicate changes and share key ...

I am a big proponent of the psychology of advertising and how it could be used in developing successful marketing strategies. The main goal of an advertising campaign is to attract and draw in as much ...

Define and measure 7 essential content marketing goals so your content can convert B2B consumers. Here's our guide to doing it step-by-step. Online marketing blog, Backlinko.com recently sold to ...

WPP Media's Advertising Intelligence Framework outlines how intelligence providers can be evaluated as advertising partners ...

If relevance, context, and effective delivery aren’t the topic of regular conversations in your marketing department, 2016 is going to be a frustrating year for you. Businesses need to keep a clear ...

Opinions expressed by Entrepreneur contributors are their own. At its core, marketing is a form of communicating with consumers in the hopes of selling them a product or service. However, it’s often a ...