Amazon's Alexa Plus Confounds Chris Hemsworth in Big Game Ad as the AI Tool Launches ...

In a new Amazon Super Bowl commercial, Chris Hemsworth teams up with Elsa Pataky to introduce the upgraded Amazon Alexa, called Alexa+, giving major ultron vibes. The commercial turns AI fear into ...

Amazon bets on celebrities and humor to promote Alexa+.

The ad finds Hemsworth interacting with the Echo Show 11 an Alexa-enabled device that functions as a speaker, smart home hub, video display and more.

In the new Super Bowl ad, Chris Hemsworth meets playful Alexa. The commercial starts with Hemsworth walking in to see Pataky casually chatting with Alexa+. He instantly assumes the AI has bad ...

The highly anticipated Super Bowl ad from Amazon has dropped, and it’s a total game-shifter. Chris Hemsworth is back on screen, this time taking on a formidable foe – the malicious version of the ...

It’s the end of another quarter, which means it’s time for yet another earnings call with concerning ideas for generating more revenue. This time around, it's Amazon CEO Andy Jassy, who told ...

Amazon Echo Show owners are reporting an uptick in advertisements on their smart displays. The smart displays have also started showing ads for Alexa+, the new generative AI version of Amazon’s Alexa ...