Amazon is letting Alexa+ users customize how the voice assistant communicates, choosing between Brief, Chill, and Sweet personality styles.

The styles are the latest wrinkle Amazon has added to Alexa Plus, which the company unveiled this month. Alexa Plus is an AI voice assistant designed to help with a variety of tasks, such as answering ...

Amazon's digital assistant is going to offer more personalized experiences thanks to its newly implemented personalities.

After more than a year of waiting, Amazon finally unveiled on Wednesday in New York City its next-generation Alexa voice assistant. It centers around large language models (LLMs) like the ones that ...

The all-new, long-awaited Amazon Alexa rewamp is here and it’s called Alexa Plus. It will start rolling out next month but you’re unlikely to get access without signing up for it. The new generative ...

Amazon is not giving up on making its Alexa a virtual shopping assistant. On Wednesday, the company announced that Alexa+, its revamped Alexa experience, will be able to help consumers grocery shop ...