Aging means “becoming a target” of the industry, one expert said. After decades of debate, politicians of all stripes are ...

Boston, MA - Pharmaceutical companies spent close to $2.5 billion in the year 2000 advertising directly to the general public, the fastest-growing form of promotion in the industry's arsenal since the ...

Forbes contributors publish independent expert analyses and insights. I think about cultural leadership skills for a VUCA world. In today's dynamic marketing landscape, companies have a responsibility ...

Co-authored by Lily Johns of the University of Michigan In 2023, 61 percent of adults reported taking prescription medications, with more than one-quarter of those respondents taking four or more.

Private equity has long been celebrated for unlocking value in undervalued companies and underperforming sectors. Yet, despite its financial acumen, the industry faces a critical and often-overlooked ...

STAMFORD, Conn.--(BUSINESS WIRE)--Most global consumers see companies as the most responsible party for protecting customer data privacy. However, growing mistrust by consumers of companies not ...

Methods We examined industry-wide trends in spending by pharmaceutical companies on direct-to-consumer advertising and promotion to physicians during the past decade. We characterized the drugs for ...

Explore the fundamentals of digital marketing, including its key types and channels like SEO, social media, and more. Learn how these techniques can enhance your online presence and drive sales.