2025 was the year of creative director debuts as over twenty designers took the helm at the biggest fashion houses across the industry. Many of the new appointments were at major heritage brands ...

Luxury branding is shifting away from visible logos and toward something quieter. Here is what logo fashion vs minimalist style reveals about timeless fashion today.

Jaguar Land Rover (JLR) has been doing some rather, uh, interesting things when it comes to branding. We all remember the puzzling “Copy Nothing” video and the questionable rebrand that accompanied ...

New York low-key women's fashion brand Veronica Beard just launched a collaboration with the NFL. The collab features 32 separate $1,000 jackets emblazoned with each NFL team's logo and colours. Sport ...

As the luxury market shows signs of slowing down, luxury companies are adopting new strategies to retain consumer desire. With aspiring consumers increasingly priced out of the high end luxury market, ...

Whether you’re launching a new company or looking to refresh an existing one, your logo serves as the foundation of your brand identity. It’s often the first thing people see and the image that sticks ...