Nielsen Interactive, a unit of VNU's Nielsen Entertainment division, yesterday announced it will provide third-party measurement and accountability for advertising on the in-game ad serving network ...

Citing “significant changes in the in-game advertising landscape” since the Interactive Advertising Bureau (IAB) issued “In-Game Measurement Guidelines” for the ad industry in 2009, the Media Rating ...

With the in-game ad market heating up, tools for measuring the effectiveness of ad placements in gaming environments are increasingly important. How much attention, for example, did a placement for ...

Here’s an act of counting that isn’t going to be as easy as 1-2-3. Representatives of 80 different parties will at some point on Wednesday hear the latest about technology that will help tabulate the ...

The confectionery giant has also expanded its relationship with IPG. Even as brands lean into gaming as a way to reach younger consumers, thus far its been difficult to measure the effectiveness of ...