Elliott Hill has been the new CEO of Nike just around 60 days now, taking over for the beleaguered company whose stock is down 27 percent this year, an inverse of the broader market. After a whirlwind ...

The WNBA has reached unprecedented heights in popularity, and one player derserves most of the credit — Indiana Fever guard Caitlin Clark. Of course, the league was built on the shoulders of players ...

(RTTNews) - Athletic footwear giant Nike, Inc. on Thursday announced a new marketing head, in its efforts to boost market share. The company promoted Dirk-Jan "DJ" van Hameren as its VP, Chief ...

Nike is committing to “bolder and more distinctive” brand marketing as it seeks a rebound, CEO John Donahoe said on a call discussing third-quarter earnings with analysts last week. The Summer ...

Nike Inc. (NYSE:NKE) has decided to return to Super Bowl advertising after a 27-year break, in an effort to revive its dwindling sales. What Happened: The news of Nike’s return was disclosed by ...

Like many brands, Nike—historically known for its emotional storytelling through iconic campaigns like “Just Do It” and ads featuring athletes like Michael Jordan—increased its focus on ...

IIIF provides researchers rich metadata and media viewing options for comparison of works across cultural heritage collections. Visit the IIIF page to learn more. The Nike Advertising Oral History and ...

The latest salary data from Nike shows that the sportswear giant is paying aggressively for tech, design and marketing roles.

NEW YORK, Dec 17 (Reuters) - Nike investors will look for ‌signs this week that the recovery glimpsed last ‌quarter is sustainable and that a bigger marketing budget is helping the sportswear maker ...

Nike has lost another longtime executive with the exodus of Ron Faris, who is joining Disney Consumer Products as senior vice president of global marketing. Faris, who served most recently as global ...