True alignment starts with clarity about what the business is trying to achieve and how sales performance will be measured against those goals.

Ready to leave outdated strategies in the rearview mirror? As we gear up for 2025, B2B marketers are embracing flexible frameworks designed to adapt to the fast-changing landscape of buyer ...

Customer-Centricity: It should revolve around the customer, addressing their needs, pain points, and buying behavior. Goal Orientation: Specific, measurable, achievable, relevant, and time-bound ...

Nikki Little is the senior VP at Franco and an integrated communications professional with more than 17 years of experience. My first inclination when starting this article was to write that as we ...

EXCLUSIVE: Samuel Goldwyn Films has appointed Susan Posner to the role of Head of Worldwide Strategy & Sales. Reporting to ...

Laguna Beach is expected to entertain new avenues for revenue enhancement in 2026, including the potential for a sales tax increase. City Manager Dave Kiff brought up the idea during a government ...