Starburst's "Ask the Universe" campaign piggybacks off renewed interest in space as a way to engage with a Gen Z audience on the cohort's preferred social platform. The Mars Wrigley brand claims its ...
Aliens, meet gen Z. Gen Z, meet the aliens. In Starburst’s new ‘Ask the universe’ campaign, the fruity candy brand plans on making an interstellar introduction. From September 6 to October 14, ...