A helmet logo sponsor is coming to Minor League Baseball beginning in 2025. MLB announced a helmet sponsorship deal with Strauss, a German-engineered performance workwear company, that includes both ...

Colin Grannell, executive vice-president of sponsorship at Visa, a global sponsor with the International Olympic Committee, said it was "delighted" at the freedom given to sponsors to adapt the ...

Alabama will paint a sponsor logo on the field of Bryant-Denny Stadium for Saturday's home opener against Louisiana-Monroe, the school announced Wednesday. The logo at 25-yard lines will read ...

News last week is that the NCAA is primed to allow schools to include sponsor logos at their facilities. That does not necessarily mean naming the facility for the sponsor. Traditionally at Alabama ...

Are you a print subscriber? Activate your account. 2 hours 38 min ago By Asa Hiken - 3 hours 25 min ago 3 hours 36 min ago By Ad Age and Creativity Staff - 4 hours 16 min ago By Ad Age Staff - 6 hours ...

Manchester United are going to have a sponsor on the back of their shirts for the first time in their history this season. The Red Devils have always been at the front of the queue in sponsorship ...

Tennis fans all over the world are excited about the Sunshine Double. Not only do they get to see WTA World No. 2 Iga Swiatek compete at Indian Wells and Miami, but they will also see her debut a new ...

The Honda Formula One team said Monday it will replace advertising and sponsor logos on their car this season with a giant picture of the Earth to raise awareness of environmental issues. "Formula One ...