Absolut Vodka and Tabasco recently unveiled a new chili pepper-flavored vodka with an alcohol‑by‑volume (ABV) of 38 percent. Named Absolut Tabasco, it is made by infusing their signature vodka with a ...

Absolut has boasted some of the most creative and successful campaigns ever. Now, it’s shifting focus to live events and legendary parties. In 2012, Absolut worked with the electric dance music trio ...

For Andy Warhol, yes. Back in 1985, the pale prince of pop art confessed to the Swedish vodka’s importer that he preferred a splash of Absolut to anything by Chanel. “He went on to say that he loved ...