In case you haven’t run across it, there’s a whole subgenre of streaming videos called ASMR, or autonomous sensory meridian response, designed to sooth and relax viewers with sound. Some of the videos ...

The euphoric-but-relaxing responses to soothing visuals and quirky, textural sounds has spawned an online wellbeing phenomenon. But what is ASMR—and why do only some people feel it? Increasingly, ...

Yin Chenxi, a second-year postgraduate student, was working on her thesis one evening when her phone lit up with a notification from the Chinese social media platform RedNote, recommending a video ...

ASMR has gained popularity over the past years for its potential effects on mood, cognition, and brain activity (Image: Canva) ASMR uses gentle sounds and movements to help people relax and reduce ...