Discover Sarasota, Florida's white-sand beaches, arts & culture, dining, and shopping. Plan your perfect trip with our official guide, tips, and deals.

Explore Sarasota’s award‑winning beaches, world‑class arts, shopping, dining, nature parks, festivals & family adventures on Florida’s Cultural Coast.

Discover the best of Sarasota! Explore top attractions like The Ringling, relax on Siesta Key Beach, and enjoy unique boat and trolley tours.

Explore Sarasota’s top attractions: art museums, botanical gardens, beaches, parks, dining, shopping, festivals & family‑friendly adventures.

1 day ago · Sarasota is a cultural hub with can’t-miss celebrations in all seasons. Here’s a guide highlighting some of our top annual happenings — bringing visitors near and far to Florida’s Gulf Coast.

Feb 12, 2021 · Short on time? Discover 50 fun things to do in Sarasota, from exploring nature and beaches to experiencing the arts, dining, and family-friendly activities.

May 27, 2025 · Explore Downtown Sarasota! Our guide covers everything from world-class dining, arts, and shopping to outdoor activities, hotels, and transportation.

Welcome to Sarasota County! When you're here, get insider information on where to go and what to do while in the area by visiting one of Sarasota County’s Official Visitor Information Centers.

Oct 23, 2025 · Discover Sarasota’s new Mote Aquarium — an awe-inspiring marine science experience featuring sharks, sea turtles, coral reefs and hands-on STEM fun for all ages.

Explore Sarasota, Florida's Cultural Coast®. Discover world-class museums, galleries, and live performances, from opera to contemporary dance.